Issue - meetings

To provide the Joint Committee with an update on performance and marketing.

The Joint Committee noted the Marketing and Performance Strategy, as presented by the Strategic Business Development Manager.

Members were taken through the cremation figures for March, highlighting an  increase in direct cremations.

Members were further advised that the market share had decreased by 0.44% between April 2025 and February 2026. Members were referred to the graph on page 13 of the report, which illustrates the market shared achieved.

The Strategic Business Development Manager was pleased to report that 180 members of the public attended the Mothering Sunday event.

The Committee also noted that strategic operational improvements have already delivered a reduction of 91 tons of carbon emissions, equating to a 39% decrease. This reduction covers the period from 1 April 2025 to 28 February 2026, compared with the same period in 2024/25.

The Committee welcomed this significant reduction in carbon emissions.

Members were further updated on the launch of the ‘Your Cremation Funeral Service’, due to commence at the crematorium on 13 April 2026.

The Committee noted that the impact of the Your Cremation Funeral Service will need to be closely monitored, especially in relation to storage capacity and cremation facilities.

The Committee welcomed the competitive nature of the newly established funeral service.