Issue - meetings

To provide the Joint Committee with an update on performance and marketing.

The Marketing and Performance Strategy report was noted.

It was noted that the funerals available in the core and targeted areas between 1 April 2023 and 31 March 2024 has decreased by 4.50% compared to the same period in 2022/23. This percentage equates to 198 cremations not being available.

It was noted that analysis would be carried out on a monthly basis to establish the market share for the services held at the Crematorium. For every cremation held at the crematorium this would involve recording the district where each of the deceased lived set against the overall death rate for the corresponding district. The market share can then be calculated.